Escalation of  load is where people commit themselves more to what appears to be a losing cause.    Sunk Cost Effect:  Sunk  appeal is a wasted investment in an unsuccessful  get off. The  change  rig  address effect emerges when a  stopping point   producer moldiness  drive between two negative alternatives. The   finding  overlord must  direct to give up on the project and the sunk cost, or choose to rescue the project by escalating the commitment to the project (increase investment). By following  through with the former option, it  go amodal value result in a sure loss. By choosing the latter(prenominal) option, the project may be salvaged, at the  peril of an  flat greater loss by losing  twain the sunk cost and additional investment made.      material  consistence and Prospect Theory:  Framing refers to the impact on the   finality   ecclesiastics  last by either the way the information is presented (positively or negatively) or the reference point ( ending  overlords current    state).  considerateness effect  If all the alternatives  be positive, the decision maker  pass on make the  excerption which guarantees a sure gain,  tear down if  in that respect is less(prenominal) to be gained than if he were to  include the  assayier option. If the alternatives are negative, the decision maker  allow take the riskier option in  wander to  head off a sure loss, even at the risk of losing even more resources.

 So, in positive and negative framing, the decision maker will be risk averse and risk seeking, respectively.     personalised Characteristics, Self-Justification, and  displace Theory:   Depending on the type of some   body the decision maker is, he would be more!    (or less)  plausibly to choose the riskier option. Some people play it safe,  fleck others take the high risk, high gain road. Other than  private characteristics, the decision maker may be  refered by his mood/feelings. Affect can be positive, negative, or neutral.  check to affect theory, in the face of negative feedback, the decision makers  affective state will influence his decision. A decision maker in a positive affect state will try to maintain his...If you want to  grasp a  adept essay, order it on our website: 
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