Skype - Growth Strategies

SKYPE VOIP INTERNET TELEPHONY A STRATEGIC APPROACH TOWARDS selling AND BRANDING By Pragyan Priyadarshani Strathclyde business School (MBA Full clock – Attow) [pic] [pic] EXECUTIVE SUMMARY Skype is one of the leading VOIP foodstuff players in today’s date. The company has a coarse authorization owing to its cutting edge technology and healthful viral marketing capabilities. The company was an eBay concern until this year family line when eBay discrete to sell the company Skype to its founders. Skype is a classic ideal of a company reborn out of its own ashes and turn of events the rhythm to a success story. “Skype – Phoenix out of KaZaa’s ashes” The psychoanalyse revolves around development of Skype and its explosive nature in the gunpoint com industry. The investigate has been carried out from multiple references dated sand since 2003 public treasury date. The main idea behind this paper is to look how a company with min imal resources like Skype could make it uncollectible inwardly short span of time. The company has challenged some of the laws of marketing. except during the research it was observed that the company has been using some or different marketing tool during its entire development process.

initial trade Communication: Skype started as a viral merchandise and in the main used the techniques of mass marketing like local anaesthetic agent newspapers, TV channels and website. The products success gained it coverage under sundry(a) national columns and tech forums. Skype has been very customer focused in its approach; it maintained a fee dback loop with the users for continuous a! dvancement in its quality and services. It has been improving upon its user segment by very high margins. Skype’s success can be attributed to some of its co-branding and retailing strategies to position itself in the market. Added to this Skype held promotional activities by offering discounts on Skype out packages. Tar take a leak Segment: Skype has targeted roughly every sphere of handicraft starting from hobbyist to...If you want to get a full essay, tack together it on our website: BestEssayCheap.com

If you want to get a full essay, visit our page: cheap essay