Business Law

A Case Against Deceptive AdvertisingSummaryVerizon radio set , a joint ownership of Verizon Communications Inc . and the Vodafone Group PLC , had sold laptop computer computer computer separate with limited capabilities for wireless Internet get at . For 59 .99 the gild was offering an infinite monthly exercise programme disrespect the point that the avail had limitations (Sharma Cheng , 2007 . Customers were not sufficient to use their laptop cards for high bandwidth activities for example , to transfer movies (Sharma Cheng . Moreover , Verizon radiocommunication had not mentioned the limitations of its laptop cards in advertisements (Sharma Cheng p side by side(p) an investigation by the arouse attorney of raw York Verizon radio was required not exactly to agree to change its ` infinite advertizement of the wireless broadband service , but as well as to reimburse the customers with 1 million in all (Sharma Cheng overly , the fraternity was required to pay 150 ,000 in fees and penalties to New York . Verizon radiocommunication agreed to meet all of the legal conditions (Sharma ChengCritiqueThe typeface of the laptop cards sold by Verizon Wireless interested deceptive advertize . The company had referred to its service as an unlimited plan in spite of its limitations .

Customers should have been informed slightly the limitations to begin with they purchased the service Thank righty , the New York Sta te Attorney intervened to fetter the compan! y to reimburse the customers . As a offspring of fact , this aspect of is vital for consumer protection against company fraudDeceptive advertising includes misrepresentation and omission Perhaps Verizon Wireless had defectnly omitted the limitations of its service in its advertising . Nevertheless , it was required to pay for its mistake . This serves as a warning for all companies in the U .S Furthermore , the melodic line regulatory departments around the country moldiness continue to tax all advertisements seeing that imperfect entropy is a point of reference of market failure ReferencesSharma , A Cheng , R (2007 , Oct 24 . Verizon Wireless Reaches Deal in Marketing ProbeThe mole Street ledger , pp . B5PAGEPAGE 2...If you want to get a full essay, order it on our website: BestEssayCheap.com

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